2018 Poplar Lane Ambassador Program
For 2018 we want to create an ambassador program that is engaging and allows our ambassadors to interact with our followers and help us to build our brand. We want to work with equestrians who are passionate about this sport and building a positive and empowering community. This program will offer benefits to the ambassadors, which will be fully shared upon selection.
Our Ambassadors will be expected to help us curate content for our social media and website as well as share any news pertaining to our brand. While we hope that being an Ambassador for our company is a rewarding and fulfilling experience, it does require effort on behalf of the Ambassador. We want to create a group of riders who can support and empower each other, while also growing their influence within the equestrian community.
The following is a list of the expectations our ambassadors will have.
- A monthly post for our blog or more often. This can be one of a number of post types including, but certainly not limited to: Tips and Tricks, Product Reviews, What’s in my tack trunk, horse show guides, etc.
- Weekly content for our social media, which could include any of the following: #ROOTD’s, Action shots or videos, Lifestyle shots etc.
- At least one Instagram “take over” in the 4 months. Preferably on a day/weekend when you have an equestrian related event. This could be a horse show, clinic, or being a spectator at a large show.
If this program sounds like something that you would like to be apart of we want to hear from you! Please send us an email (No DM’s please) including some background information on you and why you think you would be a good ambassador. Be Creative!! A large part of the ambassador program is tapping into your creative side to help create engaging content, so your application is a great time to show this off!
Deadline for submissions will be April 15th. Please send your submissions to firstname.lastname@example.org. Ambassador choices will be announced on May 1st.
(Please note that some of the benefits of this program may affect your amateur status depending on your association rules, so factor this into your decision to apply. The responsibility of this falls on the ambassador.)